On Ignoring The Algorithm & Effortlessly Describing Your Work
Many of you are familiar with George Kao's work, but if you're not, he's a wonderful coach and mentor who teaches soulful entrepreneurs how to create sustainable, joyful businesses with integrity and without predatory tactics.
Recently, he invited me to hop on a call with him. It's up on YouTube also on his podcast, Business Tao with George Kao if you prefer an audio version.
In this chat we talk about…
Why you don't need to chase the algorithm around to have a successful online business
Why you should lead with your most unpopular belief
How to write copy in an effortless way that connects deeply with the people who would most resonate with your work